Increasing conversion rates is very important. Having a good download volume for a trial or a purchase can help this. There are a lot of things that a person can do if their goal is to significantly increase the profit that comes from selling software. This includes putting money, effort and time into creating quality content or a viable marketing strategy.
Although all of this can work, it is much cheaper and safer to do by increasing client conversion rates. Remember that if a piece of software has a 2 percent conversion rate, going to 3 percent is actually a 50 percent improvement in sales.Sometimes small changes in a shareware marketing strategy can lead to a significant positive impact in the number of people who convert. A few tweaks can bring a dramatic jump in results.
Always Cut the Jargon
Clarity trumps persuasion. In order to promote high quality applications, a business should not try to woo people with complicated language. They should remember to write for people who come to take a look at their software.
Do not write for companies. Instead, write for people. Clarity is something that a marketer constantly struggles with when trying to get traffic to a website. The best way to re-phrase all of the marketing speak on a site is to imagine that people are explaining the software to a close friend. If there is a sentence that is worded in a way that they would not use in a conversation with a friend, they should change it.
Address Objections
Another way to boost sales is to adequately address the objections that a client may have. Whenever people read an offer, there will be friction. They will have subconscious and conscious objections to what a business is saying and hesitations about accepting the offer.
To solve this dilemma, people should make a list of all possible objections and hesitations that their potential clients might have. They should then add information to the sales copy to alleviate and eliminate these concerns. Aside from that, people should look for external support by asking clients to help them determine what they might be concerned about.
Enhance Trust
Trust is often hard to attain when convincing a client to try out an application. However, it is an important element to expand conversions. Because of this, people should add trust elements to their website. Some of the trust elements that they can utilize on a trial basis to see whether they are effective include the following.
• Highlight the expertise in their company and the services and content they provide.
• Show that there is a real organization behind the site.
• Make it easy to verify the accuracy of the information.
• Make it easy to contact the company.
Provide Evidence of Support
Another way to grow the number of clients a company converts is to show evidence that they can provide support. This convinces people that the company has enough support staff to help them with their problems. Shareware that does not have this is less likely to be purchased.
If a person is running a paid search or online application advertising campaign, should they take their audiences to a microsite, a one-page landing page or a page on their website?
This is a very common question, and it depends on the complexity of the purchase decision and whether they need the context of the rest of the site. In a lot of cases, marketing analysis experts find that a landing page works best if it has been developed using a proven design for converting clients.
For lead generation, less content is generally needed to get traffic and ultimately more results in the industry. However, this is not always the case. According to recent analysis, a landing page with longer copy provides a 91 percent increase in converting clients over a short page. People can test by starting with a landing page that has a long copy design, cut it to try out a mid-volume copy page and then go for a minimalist approach with the bare minimum content.
What are the key elements that contribute to an increasing number of client conversions?
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The one thing that is more important than tricks and tips for improving profits is to have a structured approach for continuous improvement. A recent study showed that a structured approach is twice as likely to see a large number of sales. Other important factors that can grow the number of clients who convert are the quality of the value proposition and features.
Should I use testimonials to help people convince that my application stands out from the rest?
Although trust may be established between a company and new customers, it is important that businesses give people enough information to make them want to download the application that they are promoting. This is where testimonials from other satisfied clients are useful.
Potential clients trust endorsements from outsiders more than what the company says. Because of this, people should always include customer testimonials when they are promoting their application.